Good stories never get old.

Even when they do, they get silver fox and fine wine kind of old. The kind of stories that take you to lands  that you always knew existed, buried under avalanches of fear and regret. You know what I’m talking about.

I am an advertising copywriter by profession: concept, strategy and brand storytelling are my areas of expertise. It took me years to honour the one thing that always tingled my insides, the thick batter that coated all my interests:


Stories. I love stories. Can you tell?


This blog is for creatives who never actually got creative (not out loud). It’s also for anyone in need of relief, inspiration or something to unravel that knot that has plagued you for years. Be warned, however: I’m a fellow human on this journey to nowhere so don’t take anything I say too seriously. This little space allows me to tinker with my craft, explore my convoluted imagination and learn a little something about something in the process. You are most welcome to eavesdrop. I insist.


There’s no such thing as a fearless warrior or a dread-free artist.

Steven Pressfield,

The War of Art: Winning Creative Battles